Web 2.0 tools undoubtedly deserve much of the credit for Barack Obama's historic victory last night. His campaign's ability to leverage social networking tools spared him having to make endless calls to donors. YouTube allowed legions of supporters to develop their own ways to promote their candidate. The Obamabuzz created on the web translated to the voting booth in unprecedented ways.
But in this age of viral videos, content still matters. My own candidate for campaign turning point is the speech he gave at the Iowa Jefferson Jackson dinner on November 10th, 2007. This speech, propelled by numerous YouTube views, moved Iowa voters towards him. Without an Iowa caucus victory, the Clinton juggernaut would have been unstoppable.
On the day he gave this speech, he was trailing by seven percent on the Real Clear Politics average. After this speech, he began a steady surge that carried him to a pivotal eight percentage point win in Iowa. Watch it for yourself.
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